Cogent Ideas Inc.
Clear. Logical. Relevant.
GAR 20140814 132-Edit.JPG


Creative Thinking.


More than four decades ago, almost by accident, a young entrepreneur in the beef business sought creative assistance from a commercial artist in rural Oklahoma. That accidental introduction forged a lifelong career path to provide assistance and improve access to marketing services for clients involved in agribusiness.

Fast forward to 1992, Deb Norton and Julie Tucker formed Graphic Arts of Topeka, Inc. Graphic Arts set out to build a creative company with the flexibility and efficiency to represent a client unaccustomed to having access to, or a working relationship with, a full-service marketing company. Today, Cogent Ideas Inc. is a marketing solutions provider for clients diversified across many agribusiness industries.


Get in touch

Brand management and strategic marketing doesn’t happen in a vacuum! It’s important to get started in the right direction. If you are not sure where to start, simply contact Deb or Julie. Following an initial meeting or conference call, we’ll assemble the team and get to work.

Start here >


Cogent Team


Cogent is staffed by a team of professionals with a combined experience with our company and our agribusiness clients of more than 150 years.

President/Creative Thinker

Deb Norton

An Oklahoma native, Deb has spent the majority of her professional career in agri-marketing. A graduate of Southwestern Oklahoma State University, Deb serves as the Creative Director, lead account executive and videographer for Cogent.

Deb may be reached at or directly at (785) 354-8596 x114.


Vice President/CEO

Julie Tucker

Julie was raised on a ranch in the Sandhills of Nebraska. She graduated from the University of Nebraska-Lincoln with a B.S. in Business Administration and emphasis in marketing. She serves as Account Executive and oversees day-to-day operations, data conversion/management, computer needs and photographer.

Julie may be reached at or directly at (785) 408-1214.


Graphic Designer

Heather Bacon

Heather received a Bachelor’s in Fine Art from Kansas State University and joined Graphic Arts four months later. The quietest member of the team, she makes a strong statement with her diverse design skills. Regardless of the creative challenge, Heather’s consistent investment in the client’s best interest is always apparent.

Heather may be reached at or directly at (785) 364-6294.



Estimator/Project Coordinator

Dave Cumpton

Dave has served as estimator with Cogent Ideas Inc. since 1999. He brings a lifetime of experience in print media. In addition, he is responsible for quality control while serving as Account Executive for clients requiring large format projects. He has served as project leader for trade show booths, museums and retail store fronts.

Dave may be reached at or directly at (785) 408-8059.




Ila Jolly

Ila patiently reconciles all financial and human resource affairs for all the creatives at Cogent Ideas Inc. She is a Certified Public Accountant who worked in the public accounting arena for 15 years. She was raised on a farm in eastern Iowa and is a graduate of Washburn University in Topeka with a Bachelor of Business Administration and a degree in Accounting.

Ila may be reached at or directly at (785) 249-9531.



Account Coordinator

Dixie Russell

Dixie, another of our Kansas State University graduates, is our media ninja. She coordinates the execution of all media budgets and placements, oversees the analytics for all media buys and makes sure we don’t overlook any details on any project. She was raised on a diversified farming and ranching operation in south central Kansas.

Dixie may be reached at or directly at (785) 636-8900.



Graphic Designer

Daric Wells

Daric’s attention to detail and craftsmanship are a wonderful compliment to his creative skills. He is a graduate of Kansas State University with a Bachelor's in Fine Arts in Graphic Design. Whether the creative assignment is commercial interior design, outdoor signage, trade show display, publication layout and design or video production, he has met the challenge.

Daric may be reached at or directly at (785) 633-0975.